Chantal Morfitt, Broken Dolls, 2020, archival pigment print on Epson Luster photo paper, 60.69 x 45.72 cm.

Chantal Morfitt, Broken Dolls, 2020, archival pigment print on Epson Luster photo paper, 60.69 x 45.72 cm.

Chantal Morfitt

Artist Statement

Girls, especially, are exposed to the image of the ‘ideal’ woman. This is toxic for their self-esteem and their views of others. I was inspired by the climate crisis, as well as how society and commercialism influence young minds. We are showing our children what they should look like, and even though some adults are able to pick out the falsehoods of advertising, most children cannot. This photograph shows not only the environmental side of the theme but also the psychological side. The girls are portrayed as dolls that have been thrown away. Something new came along and they were no longer good enough. I wish for my photograph to draw attention to the negative way in which commercialism and consumerism affect us all, including our environment and our minds.

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