Juliana Jimenez, New Beauty, 2020, archival pigment print on Epson Luster photo paper, 45.72 x 60.69 cm.

Juliana Jimenez, New Beauty, 2020, archival pigment print on Epson Luster photo paper, 45.72 x 60.69 cm.

Juliana Jimenez

Artist Statement

I was inspired by the beauty standard that we as the youth hold. Nowadays, with the influence of social media, we are constantly looking at an almost unreachable standard of perfection. The men and women that inspire us from the screens on our phones, computers, and televisions seem almost fake and “plastic.” This is exactly what I wanted to portray. By placing a plastic bag over my friend’s head to hide her facial features behind the “perfection” of a beautiful model, I portray the feeling of unobtainable standards. The Renaissance-inspired background references one of the world’s most famous paintings—the Mona Lisa. An artist as talented as Leonardo da Vinci painted her, which means she was special enough to be painted. It is the same as the character in my photo as she desperately wishes to be pretty enough to be photographed.

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